THE 6 W's
When it comes to communications, the Anglo-Saxon culture teaches us to remember the 5 W's:
WHO, WHAT, WHEN, WHERE and WHY
and of course, there is also: HOW, HOW MUCH, HOW LONG. MILANO PR adds WHICH.
Of all the avenues available for a communication campaign, asking the question 'Which" ensure we choose well and coordinate well.
Here are just a few of the multi-faceted aspects of any campaign that we analyse and manage on a day-to-day basis:
time management; scheduling; media and business contacts; personalities and timely opportunities.
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